The HOWSE House Reveal - At Home in Arkansas (2024)

Date:October 21, 2016| Story: Tiffany Adams| Photography: Rett Peek| Styling: Chip Jones|

For the past eight months, we’ve been chronicling the renovation of this Rogers home on our blog. Now, we’re excited to share the end result with you

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In February of this year, we shared images of a spacious but dated home in Rogers’ Pinnacle Country Club neighborhood. Purchased by home design retailer, HOWSE, the house has now been completely renovated using their exclusive line of décor and furnishings along with the expertise of their home design professionals.

Jay Howard, owner of HOWSE, was drawn to the property for “its golf course location and unparalleled views.” However, these views were obstructed by the home’s choppy layout and unharmonious hues. “There was a combination of dark, dated colors and bold, bright colors,” Howard says of the original palette of the home, which also featured carpeting throughout and a kitchen that wasn’t functional for the five-bedroom home.

To solve for the problems, the design team implemented a complete overhaul of the space with new flooring, lighting, windows, appliances, furnishings, and more. The majority of these items (including the light fixtures, tile, gas lanterns, drapes, rugs, bedding, and furniture) are available for purchase through HOWSE. The other items were sourced through local vendors.

Today, the end result is a comfortable home (which has recently been purchased by a family moving to the area) outfitted in what the design team calls the HOWSE Gray Package, “a combination of warm, light grays and taupes.” No original interior or exterior finish remains. In terms of space, the walls came down during demo day and one large living, dining, and kitchen area was created. “We believe formal is out. For example, living and dining spaces are becoming one. There is no reason to quarantine areas of the home for different, antiquated uses. A home is often your largest investment, so we believe it should all be used rather than just being a museum. However, our goal is to have the best of both. It is possible to have it be both functional and stylish,” Howard says.

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OUTDOOR RE-DO
The exterior of the home was completely revamped. The formerly dark brown brick was painted in a lighter neutral hue, a circle drive was added to make the front entrance appear more inviting, and the home’s dormer was reworked with a more modern window.

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KITCHEN REIMAGINED
The U-shaped kitchen features classic white subway tile complemented by pale gray cabinetry. A large picture window overlooks the home’s outdoor living area as well as the tee for hole number one on the golf course beyond.

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HARD WORKING STYLE
Custom shelving, which is made locally in Arkansas, hangs along one wall of the home office, while HOWSE’s “Coast” desk, “Halsten” chairs, and a cowhide rug lend a masculine feel to the space.

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SET TO DINE
The main dining area features “Newport” dining chairs around the “Claudio” dining table along with a 65-inch wooden mirror and a set of “Aaron” deconstructed chairs in a separate sitting area.

AT-YOUR-SERVICE DESIGN
Want to recreate this look? HOWSE offers free in-house design services to all customers. Their services currently include furniture, art, and accessory placement but they are willing to help with referrals for other needs and plan to increase their offerings in the near future.






Design Resources
Architect and contractor David Harris Construction Company, Rogers, (479) 696-0680
Interior design HOWSE, Little Rock, (501) 725-4719, Bentonville, (479) 657-6211, thehowse.com
Kitchen/bath designer David Harris Construction Company, Rogers, (479) 696-0680; HOWSE, Little Rock, (501) 725-4719, Bentonville, (479) 657-6211, thehowse.com
Landscape design DK Design, Fayetteville, (888) 670-4899, dkdesignoutdoor.com
Accessories, art, bedding, fabrics, fixtures, furniture, hardware, lighting, mirrors, rugs, and tile HOWSE, Little Rock, (501) 725-4719, Bentonville, (479) 657-6211, thehowse.com
Appliances Metro Appliances & More, Jonesboro, (870) 933-7800, North Little Rock, (501) 758-1988, Springdale, (479) 750-2200, metroappliancesandmore.com
Cabinetry Jim’s Quality Cabinets, Garfield, (479) 451-8838
Carpet Abbey Carpet & Floor, locations statewide, abbeycarpet.com
Countertops Verona Marble Company, Lowell, (479) 751-3854, vmcstone.com
Fireplace Anderson Masonry, Rogers, (479) 633-9403; Diamond Petra Stone, Cave Springs, (479) 248-7866, diamondpetrastone.com
Flooring Wood Floor Gallery, Springdale, (479) 872-0102, woodfloorgallery.net
Millwork Meeks Lumber and Hardware, locations in Northwest Arkansas, meeks.com; Quality Millwork, Bethel Heights, (479) 872-0222, qualitymillwork.net; Ridout Lumber, locations statewide, ridoutlumber.com
Outdoor furnishings DK Design, Fayetteville, (888) 670-4899, dkdesignoutdoor.com; HOWSE, Little Rock, (501) 725-4719, Bentonville, (479) 657-6211, thehowse.com
Painting Johannsen Painting, Inc., Springdale, (479) 751-1658
Windows Meeks Lumber and Hardware, locations in Northwest Arkansas, meeks.com

The HOWSE House Reveal - At Home in Arkansas (2024)

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